Wists was created for 2 simple purposes:

1. To make finding well designed, interesting or unusual products and collectibles both simple and fun.

2. To make publishing or sharing lists of recommendations and wishlists easier and more appealing than maintaining a weblog and not tied to one particular store.

Using Wists is not like going to Walmart or searching a price comparison shopping site - we try to encourage the discovery and promotion of products from small retailers and manufacturers and young designers.